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Bull vs bear markets – what does this mean for investors?

Market insights

2 min read

Bull vs bear markets – what does this mean for investors?

Traditionally, the bull or bear market phrase was used to describe market performance over a time frame – using bull to describe the upward performance trends and bear the downwards market trends. These each represent significant price swings and market volatility.

Hayley Spendlove
Hayley Spendlove

Bull and bear markets explained

A bear market represents a declining market and a shrinking economy. This is usually when the broad market index falls by at least 20% over a period of two months or more. Bear markets can lead to low investor confidence, with fears of economic downturn or even a recession. These can last anywhere from a few months to several years.

The most famous bear market followed the Wall Street crash. The Great Depression began in the late 1920s and lasted almost 10 years – resulting in a decline in industrial production, deflation, and mass unemployment. The financial crisis of 2008 also saw the S&P Index drop by almost 40%, known to be the most severe worldwide economic crisis since the late 1920s*.

In contrast, a bull market is seen as a growing market – a period of solid economic growth, when investor confidence is high, and prices typically rise at least 20% over a time frame of two months or more. Investors are much more optimistic about the economy and bull markets can last anywhere from a few months to several years.

The longest bull market lasted almost 11 years, from 2009-2020, following the financial crash of 2008. The S&P 500 index generated almost 400% as the economy began to recover from 2009-2020.

Sadly, as history shows, bull markets cannot last forever. Increased confidence and overspending can also lead to risk of excessive inflation.

Both markets can be influenced by a change in political or economic circumstances. It’s important to note that whilst sentiment may be optimistic or pessimistic, not all stocks will be affected in the same way, regardless of the overall market. Several factors can affect the performance of individual stocks.

The benefits

Experienced investors recognise that markets fluctuate, and exposure to stocks, bonds and commodities create volatility. Not all performance will reach the label of bull or bear – market rallies may also be periods of enhanced performance, and market downturns those of negatively performing markets.

Despite periods of market volatility, the S&P 500 Index’s average annualised returns between 1957-2023 remains at 10.26% in dollar terms**.

Understanding your risk tolerance and investment time horizon can help investment professionals to guide you through periods of market volatility. Your life stage may also have an impact on the level of risk you are willing to take. For those approaching retirement, your strategy may be lower risk in order to protect your planned lifestyle ahead.

Both bull and bear market conditions are expected by long-term investors, and it is incredibly difficult to predict the change between the two. Strategic asset allocation, with the guidance of an experienced Investment Manager, can help you to create a truly diverse investment portfolio to weather the ever-changing market conditions. 

Contact a member of our team at [email protected] to discuss your requirements.

Past performance is not a guarantee of future performance. You may receive back less than you invest.